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Observatorio de la Falsificación Documental
Corporate Branding
| The branding needed to reflect the conceptual content of the agency as accurately as possible. It was defined after the responsibilities lying with this department inside the ASNEF (National Credit Providers Association). The logo has a light and simple outline which conveys the gravity and safety provided by the “Observatorio de Falsificación Documental” (Document Forgery Watchtower). | As you can see above, it consists on three squares depicting sheets of paper which converge forming a 'pixel'. This 'pixel' acts as a focal point and a 'watching eye' (hence, 'watchtower'). We applied a plain colour, representing the ones used in banknotes. This way we draw a line from paper to computers. |
